RAP Snacks UK & EU Launch
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RAP Snacks UK & EU Launch
- BRAND NAME : RAP Snacks
- ACTIVATION NAME : RAP Snacks UK & EU Launch
- RESULTS GENERATED : PR value that instantly exceeded the total cost of the campaign.
- LOCATION DELIVERED : London
BRIEF
Rap Snacks (Miami) sought to expand into the UK and EU markets and partnered with RWD to create a launch event that showcased their brand in its entirety. The event aimed to engage key UK/EU distribution partners, offering them an immersive brand experience while generating buzz through legacy content designed to resonate with the consumer market.
RWD CONCEPT
RWD approached the campaign with a two-tier strategy to deliver an impactful launch experience.
Tier 1: Exclusive Distribution Partner Event
We transformed a key UK distribution center into an exclusive, invite-only event space that blended premium entertainment with immersive brand storytelling. A live DJ and dynamic hosts took center stage, creating an engaging atmosphere. To showcase the product, we curated a multi-sensory tasting activity that celebrated the unique flavors of Rap Snacks.
Each flavor, inspired by iconic rap artists such as Rick Ross, Cardi B, and Snoop Dogg, was paired with complementary pop drinks. As the chips were served, the lighting changed to match the packaging color themes, while the DJ mixed tracks from the featured artists for a fully immersive experience. To add a unique twist, servers on roller skates provided table service, enhancing the fun and interactive vibe.
To elevate the event further, we created a London street-themed setting complete with traditional props like bus stops and phone boxes. The centerpiece was a custom motorcycle designed by world-renowned graffiti artist INSA. Additional attractions included:
- A one-of-a-kind custom Defender featuring digital screens showcasing Rap Snacks flavors and video content.
- A branded pickup truck with a giant screen that lifted from the flatbed to display vibrant promotional visuals.
Special Guest Appearance
The experience reached new heights with the presence of multi-platinum artist, NBA player, and entrepreneur, No Limit’s “Master P.” A legend in the rap industry, Master P conducted a live interview with Rap Snacks founder James Lindsay, sharing insights into the brand’s journey. He also interacted with guests, taking photos and creating unforgettable moments.
This event was a perfect fusion of entertainment, branding, and cultural authenticity, leaving a lasting impression on distribution partners while generating hype for Rap Snacks in the UK and EU markets.
Tier 2: Strategic Gifting and Legacy Content
To amplify the campaign’s reach, we curated exclusive gifting boxes that were sent organically to key UK and EU rappers, influencers, press, and media within the RWD x Home Network. This strategy ensured that their fan bases gained visibility of the project, creating immediate buzz and driving consumer demand.
In addition, we produced high-quality legacy content and imagery from the event. This content was strategically shared across our network and by event participants, further amplifying the brand’s presence and leaving a lasting impression on the target audience.
RESULTS GENERATED
The event was a resounding success, receiving high praise from industry professionals. Additionally, the strategic seeding and legacy content performed exceptionally well, generating a PR value that instantly exceeded the total cost of the campaign. Ultimately, this made the entire event cost-neutral, delivering unparalleled value for the brand.
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
