LIDS “Final Friday”

• BRAND NAME : Lids
• ACTIVATION NAME : Final Friday
• RESULTS GENERATED : Sales up +19% for stores
• LOCATION DELIVERED : London

BRIEF

Lids reached out to RWD Agency to support the promotion of their Final Friday campaign. Final Friday takes place on the last Friday of each month, featuring a brand-new drop from one of their brands within a specific range of caps. RWD Agency’s objective was to provide consumers with an engaging experience that boosts foot traffic to the store, increases sales on the day, and generates legacy content to raise awareness of the campaign for future months.

RWD’s CONCEPT

RWD Agency defined specific objectives to develop a tailored plan aimed at maximizing results for each KPI. They engaged top talent DJs and hosts to enhance the in-store experience, attracting foot traffic and capturing consumer attention. Additionally, an activation inside the store offered visitors the opportunity to participate and win prizes. To further drive sales, a customization incentive was implemented to boost revenue. The agency’s videography team produced content during and after the event, which was shared across social media to enhance brand awareness of the campaign and generate future interest in the Final Friday initiative.

RESULTS GENERATED