JD Store Launch
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JD Store Launch
- BRAND NAME : JD Sports
- ACTIVATION NAME : Store Launches
- RESULTS GENERATED : 2024 100% completed target rate
- LOCATION DELIVERED : UK & EU
BRIEF
In 2013, JD Sports approached RWD Agency to explore innovative ways to amplify their store launches across the UK and Europe.
RWD’s CONCEPT
RWD Agency developed activations through the lens of JD’s youth audience, focusing on what truly resonated with them. We explored a variety of strategies to drive footfall, enhance engagement, and achieve key KPIs—adapting our approach to align with the evolving retail landscape over the years.
THE ACTIVATION
RWD Agency has successfully launched over a thousand JD Sports stores across 11 countries, each tailored to resonate with local European consumers. Our activations have featured high-energy performances from breakdancers, street dancers, beatboxers, football and basketball freestylers, freerunners, and parkour athletes—seamlessly choreographed into dynamic shows hosted by live MCs and DJs.
Beyond live performances, we’ve designed custom activations, branded vehicles, gaming stations, and exclusive meet-and-greets with some of the world’s biggest stars. Our events have included live appearances and performances from top European urban music talent, as well as fashion shows and full-scale shopping center takeovers.
We’ve also pushed boundaries with innovative indoor media solutions, aligning JD’s own brands, third-party brands, and sponsorship partners to create impactful, immersive brand experiences.
RESULTS GENERATED
RWD Agency has been a driving force behind JD Sports’ growth, playing a key role in its evolution into a global powerhouse that has surpassed its competitors. Through a longstanding partnership, we have continuously innovated, elevating brand activations and pushing boundaries to keep JD at the forefront of the industry.
Quick Stat: In 2024, RWD Agency delivered a 100% success rate for JD Sports, surpassing opening weekend targets across all activations.
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
