Anthony Joshua x JD
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Anthony Joshua x JD
- BRAND NAME : Anthony Joshua
- ACTIVATION NAME : Meet & Greet
- RESULTS GENERATED : +12 Million Views across all platforms. National Media Coverage. Number 1 in Podcast Charts
- LOCATION DELIVERED : London
JD sought to spotlight their sponsorship with one of the world’s biggest sporting icons. They turned to RWD Agency to craft a concept for multiple activations featuring Anthony Joshua. The goal: to deliver a unique customer experience, attract interest from influential personalities, generate large-scale engagement across their channels, and launch them into the podcast space.
RWD CONCEPT
RWD Agency meticulously researched Anthony Joshua’s unique attributes and USPs to develop a dynamic campaign. The strategy included a UK roadshow featuring a custom-built punch bag machine, where we ran a competition for regional winners to earn a VIP experience at his upcoming fight. The activation was a huge success, gaining organic virality across boxing and lifestyle social media channels.
In addition, we hosted three exclusive, intimate events at key retail locations (Oxford Street and Stratford). These sought-after events created significant buzz, inviting key personalities, influencers, and lucky fans from AJ’s fan base. Each event provided an elevated experience, allowing attendees to spend quality time with Anthony Joshua in a meet-and-greet format. The events featured insightful interviews with carefully crafted questions that revealed perspectives not seen on other platforms. AJ also participated in engaging activities throughout, adding an entertaining and interactive element to the experience.
One standout moment came when we highlighted AJ’s rapping talent, encouraging him to “spit a few bars.” He graciously agreed, resulting in another organically viral moment that exploded across social media, amassing over 12 million views globally.
The campaign culminated in a live podcast event, where we transformed the top floor of JD Sports’ Oxford Street store into a premium JD Fan Zone. The space featured a high-end stage and podcast setup for the inaugural episode of the JD Podcast. The episode debuted at number one on the podcast charts, cementing the campaign’s success and further elevating JD’s brand presence.
RESULTS GENERATED
AJ UK Roadshow
- Locations: 8 flagship stores across the UK
- Participants: 2,400 engaged fans
- Impact: Achieved significant organic virality, amplifying brand visibility across social media platforms.
AJ Meet & Greets
- Locations: 2 flagship stores (Oxford Street & Stratford)
- Participants: 600 VIP attendees, including press, media, and competition winners
- Impact: Over 12 million organic views, driving massive social media engagement and brand awareness.
JD X AJ Podcast – In The Duffle Bag
- Locations: Oxford Street
- Participants: 200 VIP attendees, including press, media, and competition winners
IMPACT : Number 1 Podcast in the charts.
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
