With the AJ rematch against Ruiz taking place in Saudi Arabia, Matchroom JD & Klarna wanted to demonstrate their support of the British Fighter and host an event that would appeal to fans and lay the groundwork for viral content from many of his celebrity fans.

"The Box Park venue in Wembley was the setting for an epic night of entertainment. As many of AJ’s die hard fans could not make it to Saudi Arabia and RWD was tasked with planning and hosting an event that needed to appeal to the many boxing fans, and make the night enticing enough to attract relevant youth influencers to satisfy event sponsors JD and Klarna. The event curated by the RWD was hosted by Snap Chat star Stevo The Mad Man and Youtuber Specs Gonzales, Dj’s sets, and a P.A from Lethal B complimented the Anthony Joshua fight. Love Island reality stars and the creme of the urban music scene made Box Park Wembley the Destination to watch boxing."