Ball Out Finals
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Ball Out Finals
- BRAND NAME : JD sports x Ball Out
- ACTIVATION NAME : Ball Out Finals
- LOCATION DELIVERED : London
BRIEF
Ballout is the UK’s largest 3×3 basketball tournament, featuring nationwide prelims and culminating in a high-energy final at Finsbury Park every August. As part of their commitment to community-driven events, JD Sports partnered with Ballout and enlisted RWD Agency to elevate the tournament in a meaningful and impactful way.
RWD’s CONCEPT
RWD Agency immersed itself in the UK basketball culture, analysing the needs of players, spectators, and potential new fans. Our goal was to create an experience that was not only engaging on the days but also inclusive, ensuring the wider community felt connected to the sport and the event.
THE ACTIVATION
For the main finals court, RWD Agency designed and built a two-story bespoke container, fully branded with JD Sports’ campaign imagery. The ground level served a functional purpose, providing a dedicated space for tournament table officials to manage the games seamlessly. Upstairs, a premium VIP area was created for JD’s influencers, partners, and key stakeholders, offering an exclusive vantage point to watch the action unfold. This elevated space featured two large LCD screens—one showcasing JD’s latest campaign content and the other streaming a live feed of the main court. To enhance the experience, guests enjoyed catering and fully stocked drinks fridges, ensuring they stayed refreshed under the summer sun.
In addition to the finals court, RWD Agency created a dedicated activation space the size of a basketball court, packed with engaging experiences for both players and spectators.
One of the highlights was the RoboShot, a high-tech basketball rebounding machine that returned the ball to a designated spot, allowing players to take continuous shots. This fast-paced competition challenged participants to score as many baskets as possible within 60 seconds.
We also introduced the JD Skills Challenge, a custom-designed basketball obstacle course featuring JD’s exclusive basketball products. This course paid homage to JD’s stores while offering a fun, competitive experience where participants raced to complete the course and sink a basket at the finish line.
To merge basketball culture with JD’s brand identity, we created a sneaker customisation station, allowing players to personalise their footwear with custom laces, shoe jewelry, and adlets.
Further enhancing the community engagement, we partnered with the JD Foundation to set up a basketball arcade area, where attendees could test their skills for a chance to win prizes. Additionally, we teamed up with Applied Nutrition to provide a hydration station, ensuring players stayed refreshed between games.
Recognizing the physical demands of the tournament, we introduced a Recovery Zone—a shaded seating area equipped with sports therapists offering massages and injury support. With limited seating available in the community park, this space became an essential hub for players to recover and stay in peak condition for their games.
The highlight of the event was a show-stopping moment featuring a fully branded Porsche Taycan, which was dramatically driven onto the court, catching spectators by surprise just before the highly anticipated dunk competition. The excitement reached its peak when Jordan Sutherland, one of the world’s best dunkers, soared over the luxury vehicle for a jaw-dropping slam dunk. The crowd erupted in disbelief, creating an unforgettable spectacle that quickly went viral across social media, cementing the event as a landmark moment in UK basketball culture.
RESULTS GENERATED
The event generated massive organic traction on social media, driven by the unforgettable experiences on the day. Its success exceeded expectations, with JD Sports thrilled by the impact and eager to continue the partnership for future tournaments.
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
