LIDS “Final Friday”
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LIDS “Final Friday”
- BRAND NAME : Lids
- ACTIVATION NAME : Final Friday
- RESULTS GENERATED : Sales up +19% for stores
- LOCATION DELIVERED : London
BRIEF
Lids reached out to RWD Agency to support the promotion of their Final Friday campaign. Final Friday takes place on the last Friday of each month, featuring a brand-new drop from one of their brands within a specific range of caps. RWD Agency’s objective was to provide consumers with an engaging experience that boosts foot traffic to the store, increases sales on the day, and generates legacy content to raise awareness of the campaign for future months.
RWD’s CONCEPT
RWD Agency defined specific objectives to develop a tailored plan aimed at maximizing results for each KPI. They engaged top talent DJs and hosts to enhance the in-store experience, attracting foot traffic and capturing consumer attention. Additionally, an activation inside the store offered visitors the opportunity to participate and win prizes. To further drive sales, a customization incentive was implemented to boost revenue. The agency’s videography team produced content during and after the event, which was shared across social media to enhance brand awareness of the campaign and generate future interest in the Final Friday initiative.
RESULTS GENERATED
RWD Agency achieved an increase in sales of +19% for the stores
+47% Increase in Footfall
38% of the weeks trading traffic was achieved on the one day we was at the stores
50% increase in units sold on previous weekend
1 month of organic social media growth was achieved in just 6 hours
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
