Footasylum Oxford Street Flagship Store Launch
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Footasylum Oxford Street Flagship Store Launch
- BRAND NAME : Footasylum
- ACTIVATION NAME : Flagship Store Launch
- RESULTS GENERATED : Record breaking sales /350k views
- LOCATION DELIVERED : London
BRIEF
Footasylum partnered with RWD Agency to launch their largest store to date with maximum impact. They envisioned a series of standout events, combining internal initiatives and collaborations with their key brands, to deliver unforgettable experiences for stakeholders and consumers.
Events:
- Launch Party (Invite-Only): Featuring an exclusive performance by Dynamo.
- Footasylum Women’s Activation: Headlined by the charismatic GK Barry.
- Influencer Activation: Featuring Harry Pinero and Yung Filly, creating engaging moments for fans and followers.
- Under Armour x Footasylum Women’s Activation: Showcasing empowering experiences for female consumers.
- Hoodrich x Footasylum Activation: Featuring a special appearance by Blanco.
- Dr. Martens x Footasylum Activation: Highlighted by Downtown Kyoto’s creative influence.
- Puma x Footasylum Activation: Featuring a performance by Backroad Gee.
- Gone Club x Footasylum Activation: A unique collaboration to celebrate the store’s launch.
Footasylum entrusted RWD Agency to design each event with a distinct identity, ensuring key moments that resonated with and captivated each targeted consumer group.
RWD CONCEPT
RWD Agency developed a tailored concept for each event, ensuring a distinct approach in design, theme, and target audience. Utilising assets provided by the brand, we activated each event in a unique way to deliver an exceptional experience, showcasing Footasylum’s full identity.
Our strategy incorporated diverse elements to create disruption, boost footfall, enhance consumer engagement, and drive sales during the activation period.
RWD Agency managed every aspect of the process, including concept creation, production, AV and staging, branding, activation design, staffing, security, catering, and logistics, ensuring seamless execution and impactful results.
RESULTS GENERATED
Footasylum achieved record-breaking sales, exceeding those of any previous store launch. Third-party brands reported exceptional results, highlighting significant boosts in both sales and brand visibility within the store.
The success extended to Footasylum’s digital presence, with the Influencer Activation becoming their most-viewed event video to date, amassing over 350,000 views on Instagram within the first 48 hours.
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FAQ
Why work with the RWD Agency?
RWD Agency has built a stellar reputation, supported by long-standing partnerships with some of the world’s largest brands and retailers. For example, JD Sports has trusted RWD Agency as their leading supplier of experiential activations for over 12 years. Many former collaborators have carried RWD’s services with them as they’ve transitioned to other major brands, underscoring the agency’s consistent excellence and impact.
Is it true that you work exclusively through referrals?
Starting in 2025, RWD Agency is proud to offer its services openly for the first time. Previously, we worked exclusively with referred clients to maintain the exclusivity and high quality of our offerings, avoiding the dilution of our services across too many channels. As part of our global growth strategy, we now have the capacity to extend our expertise to a broader audience while maintaining the same exceptional standards.
What does RWD Agency need to know ?
Initial Ideas and Concepts
- Outline the vision for the activation or event (e.g., experiential installations, live performances, immersive AI experiences).
- Consider creative approaches that align with your brand and engage the target audience.
KPIs (Key Performance Indicators)
- Define measurable goals, such as:
- Foot traffic or attendance numbers.
- Social media engagement (likes, shares, mentions).
- Lead generation or conversions.
- Post-event surveys or feedback scores.
Budget
- Provide a clear budget range to help RWD Agency tailor concepts and resources effectively.
- Include details like allocations for production, staffing, marketing, and contingency.
Date/Time
- Specify the exact date and time for the activation, considering factors like audience availability and logistics.
- Indicate if the event spans multiple days or requires set-up/tear-down periods.
Location
- Share details about the venue or location, including size, layout, and any logistical considerations.
- Highlight whether the space is indoors/outdoors and if permits or approvals are required.
This comprehensive information will ensure the RWD Agency can craft a tailored and impactful activation.
Is “RWDAI” free to use?
Yes, “RWDAI” is a completely free tool that transforms your activation ideas into fully developed, professional-quality images. Forget the outdated methods of printed paper and those abstract, indecipherable sketches from a colleague—we’re here to effortlessly bring your vision to life!
Where is RWD Agency based?
We are located in the UK and Dubai.
